Blar i BI Open på forfatter "Ditlev-Simonsen, Caroline Dale"
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Beyond sponsorship - exploring the impact of cooperation between corporations and NGOs
Ditlev-Simonsen, Caroline Dale (Peer reviewed; Journal article, 2017)Sponsorship is a key element of many companies’ marketing. At the same time, companies are increasingly concerned about corporate social responsibility (CSR) (Ditlev-Simonsen 2010, Wirl 2014, Scalet and Kelly 2010, ... -
Companies Ethical Commitment: an analysis of the rhetoric in CSR reports
Ditlev-Simonsen, Caroline Dale; Wenstøp, Søren Henrik (Journal article; Peer reviewed, 2011)This paper investigates rhetoric applied in 80 Corporate Social Responsibility (CSR) reports in 2005. A taxonomy of five distinct rhetorical strategies for describing the purpose of CSR is applied; Agency (profit), Benefit ...